THE ROLES OF CONSUMER�S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES An Empirical Study on Green Consumer Behavior
This study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the pr...
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[Yogyakarta] : Universitas Gadjah Mada
2007
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author | Perpustakaan UGM, i-lib |
author_facet | Perpustakaan UGM, i-lib |
author_sort | Perpustakaan UGM, i-lib |
collection | UGM |
description | This study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the proposed model. Specifically, the finding from structural equation model confirms the influence of consumer values orientation, ecological affect, and ecological knowledge on their attitudes towards green purchase intention. The implication of this research is relevant to Indonesian government and green marketers to finetune their environmental programs. |
first_indexed | 2024-03-05T23:12:24Z |
format | Article |
id | oai:generic.eprints.org:28364 |
institution | Universiti Gadjah Mada |
last_indexed | 2024-03-05T23:12:24Z |
publishDate | 2007 |
publisher | [Yogyakarta] : Universitas Gadjah Mada |
record_format | dspace |
spelling | oai:generic.eprints.org:283642014-06-18T00:25:25Z https://repository.ugm.ac.id/28364/ THE ROLES OF CONSUMER�S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES An Empirical Study on Green Consumer Behavior Perpustakaan UGM, i-lib Jurnal i-lib UGM This study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the proposed model. Specifically, the finding from structural equation model confirms the influence of consumer values orientation, ecological affect, and ecological knowledge on their attitudes towards green purchase intention. The implication of this research is relevant to Indonesian government and green marketers to finetune their environmental programs. [Yogyakarta] : Universitas Gadjah Mada 2007 Article NonPeerReviewed Perpustakaan UGM, i-lib (2007) THE ROLES OF CONSUMER�S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES An Empirical Study on Green Consumer Behavior. Jurnal i-lib UGM. http://i-lib.ugm.ac.id/jurnal/download.php?dataId=11427 |
spellingShingle | Jurnal i-lib UGM Perpustakaan UGM, i-lib THE ROLES OF CONSUMER�S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES An Empirical Study on Green Consumer Behavior |
title | THE ROLES OF CONSUMER�S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES An Empirical Study on Green Consumer Behavior |
title_full | THE ROLES OF CONSUMER�S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES An Empirical Study on Green Consumer Behavior |
title_fullStr | THE ROLES OF CONSUMER�S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES An Empirical Study on Green Consumer Behavior |
title_full_unstemmed | THE ROLES OF CONSUMER�S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES An Empirical Study on Green Consumer Behavior |
title_short | THE ROLES OF CONSUMER�S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES An Empirical Study on Green Consumer Behavior |
title_sort | roles of consumer�s knowledge and emotion in ecological issues an empirical study on green consumer behavior |
topic | Jurnal i-lib UGM |
work_keys_str_mv | AT perpustakaanugmilib therolesofconsumersknowledgeandemotioninecologicalissuesanempiricalstudyongreenconsumerbehavior AT perpustakaanugmilib rolesofconsumersknowledgeandemotioninecologicalissuesanempiricalstudyongreenconsumerbehavior |