THE ROLES OF CONSUMER�S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES An Empirical Study on Green Consumer Behavior

THE ROLES OF CONSUMER�S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES An Empirical Study on Green Consumer Behavior

This study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the pr...

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Bibliographic Details
Main Author:	Perpustakaan UGM, i-lib
Format:	Article
Published:	[Yogyakarta] : Universitas Gadjah Mada 2007
Subjects:	Jurnal i-lib UGM

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