IMAGINATIVE EXPERIENCE A Narrative-Dialogic Ethnography of the Community Who Adores Its Idol
Managing customer loyalty becomes an important activity in marketing management. One of the reasons is that loyal consumers tend to make good financial performances to producer. Unfortunately, gaining a loyal customer is not a trivial activity since there are gaps to understand consumer experience c...
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[Yogyakarta] : Universitas Gadjah Mada
2007
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