Analysis of the Effect of Olfactory, Approach Behavior, and Experiential Marketing toward Purchase Intention
Abstract: The drive of retail business competition is getting tighter and causing retailers to seek to entice consumers to be regular and faithful at their stores. Retailers need to understand consumer behavior in order to obtain what is desired by consumers. Therefore, consumer behavior needs to be...
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[Yogyakarta] : Universitas Gadjah Mada
2011
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