The academic gender gap take phenomenon: the application of TRA to the behavioral beliefs of female students toward accounting discipline in IIUM and TARC

The aim of this study is to examine the factors affecting Malaysian male and female students’ intention to enroll in accounting program. The study is based on the Theory of Reasoned Action (TRA) as a theoretical framework. Based on TRA model, the factors that may affect students’ behavioral inte...

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Main Authors: Zandi Pour Joopari, GholamReza, Sulaiman, Mohamed, Naysary, Babak
Format: Proceeding Paper
Language:English
Published: 2013
Subjects:
Online Access:http://irep.iium.edu.my/30401/1/The_Academic_gender.pdf
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author Zandi Pour Joopari, GholamReza
Sulaiman, Mohamed
Naysary, Babak
author_facet Zandi Pour Joopari, GholamReza
Sulaiman, Mohamed
Naysary, Babak
author_sort Zandi Pour Joopari, GholamReza
collection IIUM
description The aim of this study is to examine the factors affecting Malaysian male and female students’ intention to enroll in accounting program. The study is based on the Theory of Reasoned Action (TRA) as a theoretical framework. Based on TRA model, the factors that may affect students’ behavioral intention to choose accounting program are categorized into three dimensions: attitudes toward choosing accounting program (ATT), subjective norm (SN) and amount of information on accounting (AIA). The questionnaire is employed to collect data from a sample of 400 male and female students in IIUM and TARC in Malaysia currently enrolling in accounting program. According to our results ATT and SN have significant influence on behavioral intention of both male and female students to enroll in accounting program. In case of AIA, the results support its significant impact on males but not females’ behavioral intention to enroll in accounting program. Several implications and recommendation are also discussed in the light of our findings.
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spelling oai:generic.eprints.org:304012013-06-25T04:32:03Z http://irep.iium.edu.my/30401/ The academic gender gap take phenomenon: the application of TRA to the behavioral beliefs of female students toward accounting discipline in IIUM and TARC Zandi Pour Joopari, GholamReza Sulaiman, Mohamed Naysary, Babak HF5601 Accounting. Bookkeeping The aim of this study is to examine the factors affecting Malaysian male and female students’ intention to enroll in accounting program. The study is based on the Theory of Reasoned Action (TRA) as a theoretical framework. Based on TRA model, the factors that may affect students’ behavioral intention to choose accounting program are categorized into three dimensions: attitudes toward choosing accounting program (ATT), subjective norm (SN) and amount of information on accounting (AIA). The questionnaire is employed to collect data from a sample of 400 male and female students in IIUM and TARC in Malaysia currently enrolling in accounting program. According to our results ATT and SN have significant influence on behavioral intention of both male and female students to enroll in accounting program. In case of AIA, the results support its significant impact on males but not females’ behavioral intention to enroll in accounting program. Several implications and recommendation are also discussed in the light of our findings. 2013-03 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/30401/1/The_Academic_gender.pdf Zandi Pour Joopari, GholamReza and Sulaiman, Mohamed and Naysary, Babak (2013) The academic gender gap take phenomenon: the application of TRA to the behavioral beliefs of female students toward accounting discipline in IIUM and TARC. In: 4th International Conference on Business and Economic Research (4th ICBER 2013), 4th-5th Mar 2013, Golden Flower Hotel, Bandung, Indonesia. http://www.internationalconference.com.my/proceeding/4thicber_proceeding/099_279_4thICBER2013_Proceeding_p1275.pdf
spellingShingle HF5601 Accounting. Bookkeeping
Zandi Pour Joopari, GholamReza
Sulaiman, Mohamed
Naysary, Babak
The academic gender gap take phenomenon: the application of TRA to the behavioral beliefs of female students toward accounting discipline in IIUM and TARC
title The academic gender gap take phenomenon: the application of TRA to the behavioral beliefs of female students toward accounting discipline in IIUM and TARC
title_full The academic gender gap take phenomenon: the application of TRA to the behavioral beliefs of female students toward accounting discipline in IIUM and TARC
title_fullStr The academic gender gap take phenomenon: the application of TRA to the behavioral beliefs of female students toward accounting discipline in IIUM and TARC
title_full_unstemmed The academic gender gap take phenomenon: the application of TRA to the behavioral beliefs of female students toward accounting discipline in IIUM and TARC
title_short The academic gender gap take phenomenon: the application of TRA to the behavioral beliefs of female students toward accounting discipline in IIUM and TARC
title_sort academic gender gap take phenomenon the application of tra to the behavioral beliefs of female students toward accounting discipline in iium and tarc
topic HF5601 Accounting. Bookkeeping
url http://irep.iium.edu.my/30401/1/The_Academic_gender.pdf
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