The role of customer satisfaction in enhancing customer loyalty in Malaysian Islamic banks

The role of customer satisfaction in enhancing customer loyalty in Malaysian Islamic banks

This study examines the role of customer satisfaction in enhancing the loyalty of Muslim and non-Muslim customers in the Malaysian Islamic banking industry. Respondents are the customers (Muslim and non-Muslim customers) visiting the bank counters and have an account with Islamic banks. A total o...

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Bibliographic Details
Main Authors: Amin, Muslim, Isa, Zaidi, Fontaine, Rodrigue Ancelot Harvey
Format: Article
Language:English
Published: Routledge, Taylor and Francis Group 2010
Subjects:
HG1501 Banking
Online Access:http://irep.iium.edu.my/3063/1/Amin_et_al.%2C_2010.pdf

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