Status consumption among Malaysian consumers
Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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The Haworth Press, Inc.
2005
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3110/1/Heaney_et_al._%282005%29_status_consumption.pdf |
| _version_ | 1796874966020390912 |
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| author | Heaney, Joo-Gim Goldsmith, Ronald E Wan Jusoh, Wan Jamaliah |
| author_facet | Heaney, Joo-Gim Goldsmith, Ronald E Wan Jusoh, Wan Jamaliah |
| author_sort | Heaney, Joo-Gim |
| collection | IIUM |
| description | Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consumption with the former and to extend its relationship to the latter. Multi-item self-report scales measured each construct. A survey of 239 Malaysian students provided the data. As hypothesized, status consumption was positively associated with both constructs, supporting its nomological validity and suggesting that promotional appeals to status seeking consumers might be more effective if they emphasize social comparisons.
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| first_indexed | 2024-03-05T22:31:59Z |
| format | Article |
| id | oai:generic.eprints.org:3110 |
| institution | International Islamic University Malaysia |
| language | English |
| last_indexed | 2024-03-05T22:31:59Z |
| publishDate | 2005 |
| publisher | The Haworth Press, Inc. |
| record_format | dspace |
| spelling | oai:generic.eprints.org:31102015-01-07T06:40:29Z http://irep.iium.edu.my/3110/ Status consumption among Malaysian consumers Heaney, Joo-Gim Goldsmith, Ronald E Wan Jusoh, Wan Jamaliah HF5410 Marketing. Distribution of products Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consumption with the former and to extend its relationship to the latter. Multi-item self-report scales measured each construct. A survey of 239 Malaysian students provided the data. As hypothesized, status consumption was positively associated with both constructs, supporting its nomological validity and suggesting that promotional appeals to status seeking consumers might be more effective if they emphasize social comparisons. The Haworth Press, Inc. 2005 Article PeerReviewed application/pdf en http://irep.iium.edu.my/3110/1/Heaney_et_al._%282005%29_status_consumption.pdf Heaney, Joo-Gim and Goldsmith, Ronald E and Wan Jusoh, Wan Jamaliah (2005) Status consumption among Malaysian consumers. Journal of International Consumer Marketing, 17 (4). pp. 83-98. ISSN 0896-1530 http://www.tandfonline.com/toc/wicm20/current#.VKzV1PmSxqV 10.1300/J046v17n04_05 |
| spellingShingle | HF5410 Marketing. Distribution of products Heaney, Joo-Gim Goldsmith, Ronald E Wan Jusoh, Wan Jamaliah Status consumption among Malaysian consumers |
| title | Status consumption among Malaysian consumers |
| title_full | Status consumption among Malaysian consumers |
| title_fullStr | Status consumption among Malaysian consumers |
| title_full_unstemmed | Status consumption among Malaysian consumers |
| title_short | Status consumption among Malaysian consumers |
| title_sort | status consumption among malaysian consumers |
| topic | HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/3110/1/Heaney_et_al._%282005%29_status_consumption.pdf |
| work_keys_str_mv | AT heaneyjoogim statusconsumptionamongmalaysianconsumers AT goldsmithronalde statusconsumptionamongmalaysianconsumers AT wanjusohwanjamaliah statusconsumptionamongmalaysianconsumers |