| Summary: | Purpose: This study aims to investigate the influence of macro stickiness in strategic planning of Malaysia’s higher education. Stickiness is an economic phenomenon in terms of cost, imposed preferences, policy paradigm and national priorities that caused the planning to be inadequate to the response changes with robust and dynamic. The body of knowledge of macro stickiness is derived from the literature in the field of innovation studies, in which governments have been identified as major contributors to macro level stickiness.
Design/methodology/approach: The study uses personal interview with academic administrators and selected academic staff associations representatives to provide the responses.
Findings: Academic administrators and representatives of academic staff associations argued that national unity, economic advantages to attract foreign investment, and sound economic growth influenced the strategic planning of Malaysia’s higher education. With respect to “macro” level stickiness, policy makers and government confirmed that the government cannot exclude previous policy documents that contained three major elements: national unity, foreign direct investment and sound economic growth to formulate policy for Malaysian technology parks, which does not solely encourage knowledge transfer because the policy documents permitted short term profit taking by ICT firms.
Research limitations: The study used personal interview with selected persons that could not give robust and rich information for the study.
Practical implications: The results of the study are essentials to assist policy makers and strategic planners for policy of Malaysia’s higher education to formulate comprehensive and holistic policies.
Originality/value: The results of the study are originated from the responses of the informants and add value to the existing body of knowledge and practices of higher education.
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