Malaysian users’ perception towards facebook as a social networking site

Social network sites constitute a rapidly growing phenomenon. Thus, understanding users perception toward social network sites become essential. Realizing this present needs, this study strives to determine the user’s perception towards Facebook in Malaysia. This paper commences by examining t...

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Main Authors: Haque, A. K. M. Ahasanul, Sarwar, Abdullah Al-Mamun, Yasmin, Farzana
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2013
Subjects:
Online Access:http://irep.iium.edu.my/34474/1/Malaysian_Users%E2%80%99_Perception_towards_Facebook_as_a_Social_Networking_Site.pdf
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author Haque, A. K. M. Ahasanul
Sarwar, Abdullah Al-Mamun
Yasmin, Farzana
author_facet Haque, A. K. M. Ahasanul
Sarwar, Abdullah Al-Mamun
Yasmin, Farzana
author_sort Haque, A. K. M. Ahasanul
collection IIUM
description Social network sites constitute a rapidly growing phenomenon. Thus, understanding users perception toward social network sites become essential. Realizing this present needs, this study strives to determine the user’s perception towards Facebook in Malaysia. This paper commences by examining the relevance of the privacy, features, sharing social information, and accessibility provided by the social network sites. A self-administered questionnaire survey was conducted. A convenience sampling method was employed to collect data. A total of 206 questionnaires were found valid out of total 250 distributed questionnaires. Results indicate that there is a positive perception of Facebook in Malaysia exists because of easy accessibility and variety of features. However, Facebook still needs to improve the privacy system to protect the sharing social information by the users to make the Facebook more acceptable for the users in Malaysia.
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spelling oai:generic.eprints.org:344742014-07-14T04:23:59Z http://irep.iium.edu.my/34474/ Malaysian users’ perception towards facebook as a social networking site Haque, A. K. M. Ahasanul Sarwar, Abdullah Al-Mamun Yasmin, Farzana HF5001 Business. Business Administration Social network sites constitute a rapidly growing phenomenon. Thus, understanding users perception toward social network sites become essential. Realizing this present needs, this study strives to determine the user’s perception towards Facebook in Malaysia. This paper commences by examining the relevance of the privacy, features, sharing social information, and accessibility provided by the social network sites. A self-administered questionnaire survey was conducted. A convenience sampling method was employed to collect data. A total of 206 questionnaires were found valid out of total 250 distributed questionnaires. Results indicate that there is a positive perception of Facebook in Malaysia exists because of easy accessibility and variety of features. However, Facebook still needs to improve the privacy system to protect the sharing social information by the users to make the Facebook more acceptable for the users in Malaysia. Human Resource Management Academic Research Society 2013-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/34474/1/Malaysian_Users%E2%80%99_Perception_towards_Facebook_as_a_Social_Networking_Site.pdf Haque, A. K. M. Ahasanul and Sarwar, Abdullah Al-Mamun and Yasmin, Farzana (2013) Malaysian users’ perception towards facebook as a social networking site. International Journal of Academic Research in Business and Social Sciences, 3 (1). pp. 119-129. ISSN 2222-6990 http://www.hrmars.com/admin/pics/1415.pdf
spellingShingle HF5001 Business. Business Administration
Haque, A. K. M. Ahasanul
Sarwar, Abdullah Al-Mamun
Yasmin, Farzana
Malaysian users’ perception towards facebook as a social networking site
title Malaysian users’ perception towards facebook as a social networking site
title_full Malaysian users’ perception towards facebook as a social networking site
title_fullStr Malaysian users’ perception towards facebook as a social networking site
title_full_unstemmed Malaysian users’ perception towards facebook as a social networking site
title_short Malaysian users’ perception towards facebook as a social networking site
title_sort malaysian users perception towards facebook as a social networking site
topic HF5001 Business. Business Administration
url http://irep.iium.edu.my/34474/1/Malaysian_Users%E2%80%99_Perception_towards_Facebook_as_a_Social_Networking_Site.pdf
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