The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective
The purpose of this study was to explore the buyer’ s opinion of using social networks as a marketing tool towards purchasing goods through onl ine in Malaysia. A total of 300 questionnaires were distributed to collect data. 27 8 valid questionnaires were received and used for further statisti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34475/1/The_Usage_of_Social_Network_as_a_Marketing_Tool_Malaysian_Muslim_Consumers%E2%80%99_Perspective.pdf |
| _version_ | 1825647776122273792 |
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| author | Sarwar, Abdullah Al-Mamun Haque, A. K. M. Ahasanul Yasmin, Farzana |
| author_facet | Sarwar, Abdullah Al-Mamun Haque, A. K. M. Ahasanul Yasmin, Farzana |
| author_sort | Sarwar, Abdullah Al-Mamun |
| collection | IIUM |
| description | The purpose of this study was to explore the buyer’
s opinion of using social networks as a
marketing tool towards purchasing goods through onl
ine in Malaysia. A total of 300
questionnaires were distributed to collect data. 27
8 valid questionnaires were received and
used for further statistical analysis. This study r
evealed that the variables, interaction in social
network (time spend on social networking sites) and
perception of security in purchasing goods
online play the most significant role on the purcha
sing preferences for Muslim consumers. The
added value of this paper was to identify the link
between theory and practice and identify the
Muslim consumers’ purchasing decision through socia
l networks. |
| first_indexed | 2024-03-05T23:22:35Z |
| format | Article |
| id | oai:generic.eprints.org:34475 |
| institution | International Islamic University Malaysia |
| language | English |
| last_indexed | 2024-03-05T23:22:35Z |
| publishDate | 2013 |
| publisher | Human Resource Management Academic Research Society |
| record_format | dspace |
| spelling | oai:generic.eprints.org:344752014-07-14T04:42:32Z http://irep.iium.edu.my/34475/ The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective Sarwar, Abdullah Al-Mamun Haque, A. K. M. Ahasanul Yasmin, Farzana HF5001 Business. Business Administration The purpose of this study was to explore the buyer’ s opinion of using social networks as a marketing tool towards purchasing goods through onl ine in Malaysia. A total of 300 questionnaires were distributed to collect data. 27 8 valid questionnaires were received and used for further statistical analysis. This study r evealed that the variables, interaction in social network (time spend on social networking sites) and perception of security in purchasing goods online play the most significant role on the purcha sing preferences for Muslim consumers. The added value of this paper was to identify the link between theory and practice and identify the Muslim consumers’ purchasing decision through socia l networks. Human Resource Management Academic Research Society 2013-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/34475/1/The_Usage_of_Social_Network_as_a_Marketing_Tool_Malaysian_Muslim_Consumers%E2%80%99_Perspective.pdf Sarwar, Abdullah Al-Mamun and Haque, A. K. M. Ahasanul and Yasmin, Farzana (2013) The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective. International Journal of Academic Research in Economics and Management Sciences, 2 (1). pp. 93-102. ISSN 2226-3624 http://www.hrmars.com/admin/pics/1491.pdf |
| spellingShingle | HF5001 Business. Business Administration Sarwar, Abdullah Al-Mamun Haque, A. K. M. Ahasanul Yasmin, Farzana The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective |
| title | The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective |
| title_full | The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective |
| title_fullStr | The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective |
| title_full_unstemmed | The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective |
| title_short | The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective |
| title_sort | usage of social network as a marketing tool malaysian muslim consumers perspective |
| topic | HF5001 Business. Business Administration |
| url | http://irep.iium.edu.my/34475/1/The_Usage_of_Social_Network_as_a_Marketing_Tool_Malaysian_Muslim_Consumers%E2%80%99_Perspective.pdf |
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