The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective
The purpose of this study was to explore the buyer’ s opinion of using social networks as a marketing tool towards purchasing goods through onl ine in Malaysia. A total of 300 questionnaires were distributed to collect data. 27 8 valid questionnaires were received and used for further statisti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/34475/1/The_Usage_of_Social_Network_as_a_Marketing_Tool_Malaysian_Muslim_Consumers%E2%80%99_Perspective.pdf |