What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination
The main objective of this study is to explore influencial factors that lead to tourist’s satisfaction in destination based Islamic tourist destinations in Malaysia. This research is necessary to provide a better understanding of the Muslim tourist satisfaction in Malaysian Islamic tourist destina...
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Format: | Article |
Language: | English |
Published: |
IDOSI Publications
2013
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Online Access: | http://irep.iium.edu.my/34486/1/What_Makes_Tourists_Satisfied_An_Empirical_Study_on_Malaysian_Islamic_Tourist_Destination.pdf |
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author | Khan, Abdul Highe Haque, A. K. M. Ahasanul Rahman, Muhammad Sabbir |
author_facet | Khan, Abdul Highe Haque, A. K. M. Ahasanul Rahman, Muhammad Sabbir |
author_sort | Khan, Abdul Highe |
collection | IIUM |
description | The main objective of this study is to explore influencial factors that lead to tourist’s satisfaction in
destination based Islamic tourist destinations in Malaysia. This research is necessary to provide a better
understanding of the Muslim tourist satisfaction in Malaysian Islamic tourist destination in the different facets.
The identification of influencing factors that make Muslim tourist satisfied help Islamic destination marketer
to make strategic marketing plans. Multiple Regressions was employed to identify the relationship among the
variables. From the analysis it was found that destination image, religious motivation and service quality have
a positive relationship with tourist satisfaction on islamic tourist destination in Malaysia |
first_indexed | 2024-03-05T23:22:37Z |
format | Article |
id | oai:generic.eprints.org:34486 |
institution | International Islamic University Malaysia |
language | English |
last_indexed | 2024-03-05T23:22:37Z |
publishDate | 2013 |
publisher | IDOSI Publications |
record_format | dspace |
spelling | oai:generic.eprints.org:344862016-02-13T01:37:00Z http://irep.iium.edu.my/34486/ What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination Khan, Abdul Highe Haque, A. K. M. Ahasanul Rahman, Muhammad Sabbir HF5001 Business. Business Administration The main objective of this study is to explore influencial factors that lead to tourist’s satisfaction in destination based Islamic tourist destinations in Malaysia. This research is necessary to provide a better understanding of the Muslim tourist satisfaction in Malaysian Islamic tourist destination in the different facets. The identification of influencing factors that make Muslim tourist satisfied help Islamic destination marketer to make strategic marketing plans. Multiple Regressions was employed to identify the relationship among the variables. From the analysis it was found that destination image, religious motivation and service quality have a positive relationship with tourist satisfaction on islamic tourist destination in Malaysia IDOSI Publications 2013 Article PeerReviewed application/pdf en http://irep.iium.edu.my/34486/1/What_Makes_Tourists_Satisfied_An_Empirical_Study_on_Malaysian_Islamic_Tourist_Destination.pdf Khan, Abdul Highe and Haque, A. K. M. Ahasanul and Rahman, Muhammad Sabbir (2013) What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination. Middle East Journal of Scientific Research (MEJSR), 14 (12). pp. 1631-1637. ISSN 1990-9233 |
spellingShingle | HF5001 Business. Business Administration Khan, Abdul Highe Haque, A. K. M. Ahasanul Rahman, Muhammad Sabbir What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination |
title | What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination |
title_full | What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination |
title_fullStr | What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination |
title_full_unstemmed | What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination |
title_short | What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination |
title_sort | what makes tourists satisfied an empirical study on malaysian islamic tourist destination |
topic | HF5001 Business. Business Administration |
url | http://irep.iium.edu.my/34486/1/What_Makes_Tourists_Satisfied_An_Empirical_Study_on_Malaysian_Islamic_Tourist_Destination.pdf |
work_keys_str_mv | AT khanabdulhighe whatmakestouristssatisfiedanempiricalstudyonmalaysianislamictouristdestination AT haqueakmahasanul whatmakestouristssatisfiedanempiricalstudyonmalaysianislamictouristdestination AT rahmanmuhammadsabbir whatmakestouristssatisfiedanempiricalstudyonmalaysianislamictouristdestination |