What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination

The main objective of this study is to explore influencial factors that lead to tourist’s satisfaction in destination based Islamic tourist destinations in Malaysia. This research is necessary to provide a better understanding of the Muslim tourist satisfaction in Malaysian Islamic tourist destina...

Full description

Bibliographic Details
Main Authors: Khan, Abdul Highe, Haque, A. K. M. Ahasanul, Rahman, Muhammad Sabbir
Format: Article
Language:English
Published: IDOSI Publications 2013
Subjects:
Online Access:http://irep.iium.edu.my/34486/1/What_Makes_Tourists_Satisfied_An_Empirical_Study_on_Malaysian_Islamic_Tourist_Destination.pdf
_version_ 1825647778177482752
author Khan, Abdul Highe
Haque, A. K. M. Ahasanul
Rahman, Muhammad Sabbir
author_facet Khan, Abdul Highe
Haque, A. K. M. Ahasanul
Rahman, Muhammad Sabbir
author_sort Khan, Abdul Highe
collection IIUM
description The main objective of this study is to explore influencial factors that lead to tourist’s satisfaction in destination based Islamic tourist destinations in Malaysia. This research is necessary to provide a better understanding of the Muslim tourist satisfaction in Malaysian Islamic tourist destination in the different facets. The identification of influencing factors that make Muslim tourist satisfied help Islamic destination marketer to make strategic marketing plans. Multiple Regressions was employed to identify the relationship among the variables. From the analysis it was found that destination image, religious motivation and service quality have a positive relationship with tourist satisfaction on islamic tourist destination in Malaysia
first_indexed 2024-03-05T23:22:37Z
format Article
id oai:generic.eprints.org:34486
institution International Islamic University Malaysia
language English
last_indexed 2024-03-05T23:22:37Z
publishDate 2013
publisher IDOSI Publications
record_format dspace
spelling oai:generic.eprints.org:344862016-02-13T01:37:00Z http://irep.iium.edu.my/34486/ What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination Khan, Abdul Highe Haque, A. K. M. Ahasanul Rahman, Muhammad Sabbir HF5001 Business. Business Administration The main objective of this study is to explore influencial factors that lead to tourist’s satisfaction in destination based Islamic tourist destinations in Malaysia. This research is necessary to provide a better understanding of the Muslim tourist satisfaction in Malaysian Islamic tourist destination in the different facets. The identification of influencing factors that make Muslim tourist satisfied help Islamic destination marketer to make strategic marketing plans. Multiple Regressions was employed to identify the relationship among the variables. From the analysis it was found that destination image, religious motivation and service quality have a positive relationship with tourist satisfaction on islamic tourist destination in Malaysia IDOSI Publications 2013 Article PeerReviewed application/pdf en http://irep.iium.edu.my/34486/1/What_Makes_Tourists_Satisfied_An_Empirical_Study_on_Malaysian_Islamic_Tourist_Destination.pdf Khan, Abdul Highe and Haque, A. K. M. Ahasanul and Rahman, Muhammad Sabbir (2013) What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination. Middle East Journal of Scientific Research (MEJSR), 14 (12). pp. 1631-1637. ISSN 1990-9233
spellingShingle HF5001 Business. Business Administration
Khan, Abdul Highe
Haque, A. K. M. Ahasanul
Rahman, Muhammad Sabbir
What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination
title What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination
title_full What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination
title_fullStr What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination
title_full_unstemmed What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination
title_short What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination
title_sort what makes tourists satisfied an empirical study on malaysian islamic tourist destination
topic HF5001 Business. Business Administration
url http://irep.iium.edu.my/34486/1/What_Makes_Tourists_Satisfied_An_Empirical_Study_on_Malaysian_Islamic_Tourist_Destination.pdf
work_keys_str_mv AT khanabdulhighe whatmakestouristssatisfiedanempiricalstudyonmalaysianislamictouristdestination
AT haqueakmahasanul whatmakestouristssatisfiedanempiricalstudyonmalaysianislamictouristdestination
AT rahmanmuhammadsabbir whatmakestouristssatisfiedanempiricalstudyonmalaysianislamictouristdestination