Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective

For social, emotional and cognitive development of the human being, Social Networking Sites (SNSs) provide an important milieu that eventually leads the human experience to the new era. Malaysia is one of the top countries where social networking sites are adopted faster. The purpose of this study i...

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Main Authors: Jan, Muhammad Tahir, Abdullah, Kalthom, Momen, Abdul
Format: Proceeding Paper
Language:English
Published: 2013
Subjects:
Online Access:http://irep.iium.edu.my/35091/1/Tahir.pdf
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author Jan, Muhammad Tahir
Abdullah, Kalthom
Momen, Abdul
author_facet Jan, Muhammad Tahir
Abdullah, Kalthom
Momen, Abdul
author_sort Jan, Muhammad Tahir
collection IIUM
description For social, emotional and cognitive development of the human being, Social Networking Sites (SNSs) provide an important milieu that eventually leads the human experience to the new era. Malaysia is one of the top countries where social networking sites are adopted faster. The purpose of this study is to determine the factors influencing the Malaysian Muslim users to adopt social networking sites. It will justify the social, educational, technological and other factors behind the adoption of social networking sites like Facebook, twitter and MySpace. The paper is conceptual in nature and proposes that a future research can be conducted with the Structural Equation modeling approach to sort out the significance and the relative importance of these factors behind the Muslim users’ adoption of social networking sites in Malaysia.
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spelling oai:generic.eprints.org:350912014-03-08T22:41:00Z http://irep.iium.edu.my/35091/ Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective Jan, Muhammad Tahir Abdullah, Kalthom Momen, Abdul HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products For social, emotional and cognitive development of the human being, Social Networking Sites (SNSs) provide an important milieu that eventually leads the human experience to the new era. Malaysia is one of the top countries where social networking sites are adopted faster. The purpose of this study is to determine the factors influencing the Malaysian Muslim users to adopt social networking sites. It will justify the social, educational, technological and other factors behind the adoption of social networking sites like Facebook, twitter and MySpace. The paper is conceptual in nature and proposes that a future research can be conducted with the Structural Equation modeling approach to sort out the significance and the relative importance of these factors behind the Muslim users’ adoption of social networking sites in Malaysia. 2013 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/35091/1/Tahir.pdf Jan, Muhammad Tahir and Abdullah, Kalthom and Momen, Abdul (2013) Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. In: 4th International Conference on Economics, Business and Management, 8 - 9 December, 2013, Sydney, Australia. (Unpublished) http://www.icebm.org/program%20Dec.%202013%20Sydney.pdf
spellingShingle HF Commerce
HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
Jan, Muhammad Tahir
Abdullah, Kalthom
Momen, Abdul
Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective
title Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective
title_full Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective
title_fullStr Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective
title_full_unstemmed Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective
title_short Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective
title_sort factors influencing the adoption of social networking sites malaysian muslim users perspective
topic HF Commerce
HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
url http://irep.iium.edu.my/35091/1/Tahir.pdf
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