| Summary: | This paper proposes eSisterApparel Program and to be adopted as one of the 1AZAM Malaysian government-sponsored programs, raising the economic and social status of women especially of rural housewives in Sabah, Malaysia. This program has the potential to reduce poverty by providing these housewives with sewing skills, sewing machines, and eSisterApparel Portal in generating new sources of income. Sabah, a state in East Malaysia, has the highest level of poverty and hardcore poverty incidence in Malaysia. Literature reviews and nine (9) blocks of Business Model Canvas (BMC) framework are used as methodology for this paper. As the extent of rural poverty in Sabah is expected to be reduced and societal wellbeing to be enhanced through eSisterApparel Program, an added benefit is the minimization of the rural-urban migration process. This in turn will result in less pressure on government to make provision for additional spending on services such as education, provision of clean drinking water and adequate sewage disposal, housing, and health in urban areas as well as having to deal with a host of problems associated with overgrown cities and towns such as a higher incidence of crime and of shanty towns on the outskirts of these cities.
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