Service quality and customers’ patronage decision of healthcare insurance products: in-depth interview approach
The purpose of this qualitative research is to explore the role of service quality on customers’ patronage decision of Malaysian health insurance products. Through a critical review of the literature about service quality and customers’ patronage intention this research proposed a relationship of se...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2014
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/37465/1/Service_Quality_and_Customers_Patronage_Decision_of_Healthcare_Insurance_Products1.pdf |