Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia
This paper investigates how individual values and attitudes in a developing country like Malaysia influence purchase intention of an environmental friendly car using the motivation Theory of Reasoned Action (TRA). It also investigates how value may affect attitudes towards environmentally responsibl...
| Main Author: | |
|---|---|
| Format: | Monograph |
| Language: | English |
| Published: |
s.n
2013
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/38212/1/EDW_A12-515-1306.pdf |
| _version_ | 1796878997617901568 |
|---|---|
| author | Afroz, Rafia |
| author_facet | Afroz, Rafia |
| author_sort | Afroz, Rafia |
| collection | IIUM |
| description | This paper investigates how individual values and attitudes in a developing country like Malaysia influence purchase intention of an environmental friendly car using the motivation Theory of Reasoned Action (TRA). It also investigates how value may affect attitudes towards environmentally responsible purchase intention. The study analyzed data collected from 200 household asking their observation relating their value sets, attitudes and purchase intention of environment friendly car using the Structural Equation Modeling (SEM) technique |
| first_indexed | 2024-03-05T23:29:20Z |
| format | Monograph |
| id | oai:generic.eprints.org:38212 |
| institution | International Islamic University Malaysia |
| language | English |
| last_indexed | 2024-03-05T23:29:20Z |
| publishDate | 2013 |
| publisher | s.n |
| record_format | dspace |
| spelling | oai:generic.eprints.org:382122015-11-18T01:14:15Z http://irep.iium.edu.my/38212/ Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia Afroz, Rafia HE5601 Automative transportation T Technology (General) This paper investigates how individual values and attitudes in a developing country like Malaysia influence purchase intention of an environmental friendly car using the motivation Theory of Reasoned Action (TRA). It also investigates how value may affect attitudes towards environmentally responsible purchase intention. The study analyzed data collected from 200 household asking their observation relating their value sets, attitudes and purchase intention of environment friendly car using the Structural Equation Modeling (SEM) technique s.n 2013-03-21 Monograph NonPeerReviewed application/pdf en http://irep.iium.edu.my/38212/1/EDW_A12-515-1306.pdf Afroz, Rafia (2013) Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia. Research Report. s.n, Kuala Lumpur. (Unpublished) EDW A12-515-1306 |
| spellingShingle | HE5601 Automative transportation T Technology (General) Afroz, Rafia Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia |
| title | Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia |
| title_full | Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia |
| title_fullStr | Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia |
| title_full_unstemmed | Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia |
| title_short | Consumer’s intention to purchase towards green technology- a case study in automatize industry in Kuala Lumpur Malaysia |
| title_sort | consumer s intention to purchase towards green technology a case study in automatize industry in kuala lumpur malaysia |
| topic | HE5601 Automative transportation T Technology (General) |
| url | http://irep.iium.edu.my/38212/1/EDW_A12-515-1306.pdf |
| work_keys_str_mv | AT afrozrafia consumersintentiontopurchasetowardsgreentechnologyacasestudyinautomatizeindustryinkualalumpurmalaysia |