Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh
This study is to examine the satisfaction of customers towars the mobile phone services in Bangladesh based on the Mertin Fishbein's multiattribute attitude model. Some important factors or attributes (i.e., services) of GP and BL that affect the satisfaction level of the customers have been id...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Medwell Journals
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3848/1/Banglalink_%28International_Business_Management%29_2011.pdf |
| _version_ | 1825644473274597376 |
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| author | Haque, A. K. M. Ahasanul Nuruzzaman, N Kalam, Abul |
| author_facet | Haque, A. K. M. Ahasanul Nuruzzaman, N Kalam, Abul |
| author_sort | Haque, A. K. M. Ahasanul |
| collection | IIUM |
| description | This study is to examine the satisfaction of customers towars the mobile phone services in Bangladesh based on the Mertin Fishbein's multiattribute attitude model. Some important factors or attributes (i.e., services) of GP and BL that affect the satisfaction level of the customers have been identified where customers give special emphasis. Two leading companies (GP and BL) and nine factors out of 28 have been considered for the convenience of the study. It was examined from the study that customers of Banglalink are more satisfied than the Grameen Phone (GP). Means differences of differents factors for the two companies are measured through t-test for test significance. Outcomes of the study may be used as an index by the mobile phone service providers for improvement of their services to satisfy the customers. |
| first_indexed | 2024-03-05T22:33:19Z |
| format | Article |
| id | oai:generic.eprints.org:3848 |
| institution | International Islamic University Malaysia |
| language | English |
| last_indexed | 2024-03-05T22:33:19Z |
| publishDate | 2011 |
| publisher | Medwell Journals |
| record_format | dspace |
| spelling | oai:generic.eprints.org:38482011-12-13T03:32:40Z http://irep.iium.edu.my/3848/ Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh Haque, A. K. M. Ahasanul Nuruzzaman, N Kalam, Abul HF5001 Business. Business Administration This study is to examine the satisfaction of customers towars the mobile phone services in Bangladesh based on the Mertin Fishbein's multiattribute attitude model. Some important factors or attributes (i.e., services) of GP and BL that affect the satisfaction level of the customers have been identified where customers give special emphasis. Two leading companies (GP and BL) and nine factors out of 28 have been considered for the convenience of the study. It was examined from the study that customers of Banglalink are more satisfied than the Grameen Phone (GP). Means differences of differents factors for the two companies are measured through t-test for test significance. Outcomes of the study may be used as an index by the mobile phone service providers for improvement of their services to satisfy the customers. Medwell Journals 2011 Article PeerReviewed application/pdf en cc_by_nc http://irep.iium.edu.my/3848/1/Banglalink_%28International_Business_Management%29_2011.pdf Haque, A. K. M. Ahasanul and Nuruzzaman, N and Kalam, Abul (2011) Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh. International Business Management, 5 (3). pp. 140-150. ISSN 1993-5250 http://www.medwelljournals.com http://docsdrive.com/pdfs/medwelljournals/ibm/2011/140-150.pdf |
| spellingShingle | HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Nuruzzaman, N Kalam, Abul Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh |
| title | Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh |
| title_full | Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh |
| title_fullStr | Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh |
| title_full_unstemmed | Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh |
| title_short | Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh |
| title_sort | customer satisfaction mobile phone services an empirical study on grameen phone gp and banglalink bl in bangladesh |
| topic | HF5001 Business. Business Administration |
| url | http://irep.iium.edu.my/3848/1/Banglalink_%28International_Business_Management%29_2011.pdf |
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