Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
The purpose of this paper is to investigate the choice criteria for a mobile phone operator in the Malaysian Mobile Telecom market by the customers. Structural equation models were applied to test the propositions by means of a survey of a random sample of 400 mobile telecom customers from major...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Scholars Press, Inc.
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3856/1/Choice_Criteria_%28Int._Business_Review%29.pdf |