Factors influencing the implementation of customer relationship management (CRM) strategy in the hotel industry: consumers’ perspective
The paper aims to empirically test the relationship of customers' privacy, business ethics, service efficiency and corporate social responsibility (CSR) towards the implementation of customer relationship management (CRM). A survey method, technique was used in this study with 260 respond...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The International Journal Research Publication's
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/38975/1/3403-9623-1-PB.pdf |