Factors influencing purchase of foreign goods by Malay Muslim consumers: a structural equation modelling approach on religiosity and ethnocentrism perspectives
The purpose of this research was to study the relationship between religiosity and consumers ethnocentrism towards the purchase of foreign goods by the Malay Muslim Consumers. This study also highlighted some propositions to guide future empirical research. Total of 450 questionnaires was distribut...
| Hauptverfasser: | , , |
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| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
Medwell Publishing
2011
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| Online Zugang: | http://irep.iium.edu.my/3949/4/Ahsanul-Foreign_GoodsbyMuslim.pdf |