Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
The overall purpose of this study is to identify the perception of Malaysian customers' in the choice of products and marketing price. A total of 300 usable surveys were obtained from university students from Kuala Lumpur, Malaysia. In additio, exploratory factor analysis, confirmatory factor a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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JM Academy
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3950/1/Consumers%E2%80%99_perception__JMIJMR_2010_.pdf |
| _version_ | 1796875069563076608 |
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| author | Haque, A. K. M. Ahasanul Rahman, Sabbir Abd. Manaf, Noor Hazilah |
| author_facet | Haque, A. K. M. Ahasanul Rahman, Sabbir Abd. Manaf, Noor Hazilah |
| author_sort | Haque, A. K. M. Ahasanul |
| collection | IIUM |
| description | The overall purpose of this study is to identify the perception of Malaysian customers' in the choice of products and marketing price. A total of 300 usable surveys were obtained from university students from Kuala Lumpur, Malaysia. In additio, exploratory factor analysis, confirmatory factor analysis and structural equation modeling were applied to proof the hypotheses. The research results highlighted that the Malaysian consumers are very much influenced by ethnocentrism and their demographic backgroumd before they purchase any products. The results of this Research also suggest that a significant proportion of consumers' are not interested in country-of-origin, brand image, product quality information before making a purchase decision. |
| first_indexed | 2024-03-05T22:33:29Z |
| format | Article |
| id | oai:generic.eprints.org:3950 |
| institution | International Islamic University Malaysia |
| language | English |
| last_indexed | 2024-03-05T22:33:29Z |
| publishDate | 2010 |
| publisher | JM Academy |
| record_format | dspace |
| spelling | oai:generic.eprints.org:39502011-12-07T02:43:28Z http://irep.iium.edu.my/3950/ Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’ Haque, A. K. M. Ahasanul Rahman, Sabbir Abd. Manaf, Noor Hazilah HF5001 Business. Business Administration The overall purpose of this study is to identify the perception of Malaysian customers' in the choice of products and marketing price. A total of 300 usable surveys were obtained from university students from Kuala Lumpur, Malaysia. In additio, exploratory factor analysis, confirmatory factor analysis and structural equation modeling were applied to proof the hypotheses. The research results highlighted that the Malaysian consumers are very much influenced by ethnocentrism and their demographic backgroumd before they purchase any products. The results of this Research also suggest that a significant proportion of consumers' are not interested in country-of-origin, brand image, product quality information before making a purchase decision. JM Academy 2010-11 Article PeerReviewed application/pdf en cc_by_nc http://irep.iium.edu.my/3950/1/Consumers%E2%80%99_perception__JMIJMR_2010_.pdf Haque, A. K. M. Ahasanul and Rahman, Sabbir and Abd. Manaf, Noor Hazilah (2010) Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’. JM International Journal of Management Research (JMIJMR), 1 (1). pp. 88-99. ISSN 2229-4562 http://www.jmijitm.com/jmijmr.php |
| spellingShingle | HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Rahman, Sabbir Abd. Manaf, Noor Hazilah Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’ |
| title | Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’ |
| title_full | Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’ |
| title_fullStr | Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’ |
| title_full_unstemmed | Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’ |
| title_short | Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’ |
| title_sort | factors influencing consumers perception in the choice of consumers products a sem approach on malaysian consumers |
| topic | HF5001 Business. Business Administration |
| url | http://irep.iium.edu.my/3950/1/Consumers%E2%80%99_perception__JMIJMR_2010_.pdf |
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