An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective
Main Authors: | Rahman, Sabbir, Haque, A. K. M. Ahasanul |
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Format: | Article |
Language: | English |
Published: |
Educational Research Multimedia & Publication
2011
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Subjects: | |
Online Access: | http://irep.iium.edu.my/3956/1/PURCHASE_INTENTION_IJCMS_2011.pdf |
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