The impact of customer satisfaction on purchase intention in Malaysian takaful industry
To date the study of customer satisfaction and purchase intention have dominated the services literature. This study is aimed to investigate the impact of customer satisfaction on purchase intention among Takaful participants in Malaysia. A self-administered questionnaire is distributed to eight Tak...
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/48302/1/ABRIC_2015_CONFERENCE_PROCEEDING_FINAL.pdf |
| _version_ | 1825649407154978816 |
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| author | Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah |
| author_facet | Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah |
| author_sort | Abu Hassan, Lailatul Faizah |
| collection | IIUM |
| description | To date the study of customer satisfaction and purchase intention have dominated the services literature. This study is aimed to investigate the impact of customer satisfaction on purchase intention among Takaful participants in Malaysia. A self-administered questionnaire is distributed to eight Takaful companies in Malaysia as a study setting for this study. Out of the total 600 distributed questionnaires 390 were finally selected for data analyses. It is expected that findings from this study will contribute to the existing literature to both theoretical and managerial approaches in order to better understand the pattern of customer satisfaction and purchase intention in Takaful industry settings. |
| first_indexed | 2024-03-05T23:47:07Z |
| format | Proceeding Paper |
| id | oai:generic.eprints.org:48302 |
| institution | International Islamic University Malaysia |
| language | English |
| last_indexed | 2024-03-05T23:47:07Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | oai:generic.eprints.org:483022016-07-19T03:24:21Z http://irep.iium.edu.my/48302/ The impact of customer satisfaction on purchase intention in Malaysian takaful industry Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah HF5001 Business. Business Administration To date the study of customer satisfaction and purchase intention have dominated the services literature. This study is aimed to investigate the impact of customer satisfaction on purchase intention among Takaful participants in Malaysia. A self-administered questionnaire is distributed to eight Takaful companies in Malaysia as a study setting for this study. Out of the total 600 distributed questionnaires 390 were finally selected for data analyses. It is expected that findings from this study will contribute to the existing literature to both theoretical and managerial approaches in order to better understand the pattern of customer satisfaction and purchase intention in Takaful industry settings. 2015 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/48302/1/ABRIC_2015_CONFERENCE_PROCEEDING_FINAL.pdf Abu Hassan, Lailatul Faizah and Wan Jusoh, Wan Jamaliah and Hamid, Zarinah (2015) The impact of customer satisfaction on purchase intention in Malaysian takaful industry. In: Advances In Business Research International Conference 2015, 17-18 November 2015, Langkawi, Kedah. |
| spellingShingle | HF5001 Business. Business Administration Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah The impact of customer satisfaction on purchase intention in Malaysian takaful industry |
| title | The impact of customer satisfaction on purchase intention in Malaysian takaful industry
|
| title_full | The impact of customer satisfaction on purchase intention in Malaysian takaful industry
|
| title_fullStr | The impact of customer satisfaction on purchase intention in Malaysian takaful industry
|
| title_full_unstemmed | The impact of customer satisfaction on purchase intention in Malaysian takaful industry
|
| title_short | The impact of customer satisfaction on purchase intention in Malaysian takaful industry
|
| title_sort | impact of customer satisfaction on purchase intention in malaysian takaful industry |
| topic | HF5001 Business. Business Administration |
| url | http://irep.iium.edu.my/48302/1/ABRIC_2015_CONFERENCE_PROCEEDING_FINAL.pdf |
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