The impact of customer satisfaction on purchase intention in Malaysian takaful industry
To date the study of customer satisfaction and purchase intention have dominated the services literature. This study is aimed to investigate the impact of customer satisfaction on purchase intention among Takaful participants in Malaysia. A self-administered questionnaire is distributed to eight Tak...
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/48302/1/ABRIC_2015_CONFERENCE_PROCEEDING_FINAL.pdf |