The Effect of price and store name information on perceived quality, perceived value, monetary sacrifice, and willingness to buy
Main Authors: | , EKAWATI, Yuselly Septina, , Drs. Gunawan Adisaputro, MBA |
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Format: | Thesis |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2002
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Subjects: |
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