Analysis of the effect of humorous advertisements on attitude, credibility, persuasiveness, and intention to buy the advertised brand
Main Authors: | , HARTONO, Rudi, , Dr. Basu Swastha Dharmmesta, MBA |
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Format: | Thesis |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2002
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Subjects: |
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