Brand personality creation through advertising

Bibliographic Details
Main Authors:	, YULVADIAN, Wiko, , Dr. Basu Swastha Dharmmesta, MBA
Format:	Thesis
Published:	[Yogyakarta] : Universitas Gadjah Mada 2002
Subjects:	ETD

Similar Items

Analysis of the effect of humorous advertisements on attitude, credibility, persuasiveness, and intention to buy the advertised brand
by: , HARTONO, Rudi, et al.
Published: (2002)

Consumers' perception on brand personality
by: , ARDHYAN, et al.
Published: (2001)

Gender response toward male nudity in printed advertisements :: Attitudes towards advertisement and brand
by: , El ARIEF, Faisal, et al.
Published: (2007)

Brand personality on Nokia Cellular Phone
by: , RAFIUDDIN, et al.
Published: (2003)

Consumers' perception on brand personality of non-Asian Brands, Asian Brands, and the effect on intention to buy
by: , MAHANANI, Nurul Ken, et al.
Published: (2003)

Persepsi konsumen terhadap kepribadian merek (Brand Personality) Notebook Toshiba
by: , SUSILAWATI, et al.
Published: (2007)

Analysis of the impact of humor advertising on recall, attitude, and purchase intention
by: , GIM, Hok, et al.
Published: (2001)

Advertising mediation effect with dual mediation model
by: , WIDYANINGRUM, Woro, et al.
Published: (2004)

The Effect of service quality on customer satisfaction, brand reputation, and brand loyalty in Garuda Indonesia
by: , DANANDJAYA, Sinar, et al.
Published: (2007)

Relationship between race and consumer's perception toward beauty products advertisement
by: , WIDYA, et al.
Published: (2007)

Advertising value dalam media televisi di Indonesia
by: , WISUDA, Gunung Hasmara, et al.
Published: (2002)

Authorization :: Consumer perceived brand parity and the impact on brand switching behavior
by: , PRATOMO, Kurniawan wishnu, et al.
Published: (2008)

The Effects of brand associations on consumer response
by: , PUSPADAYASARI, Jessica, et al.
Published: (2003)

Peer influence on brand purchase decision
by: , ARIMETA, Yoga, et al.
Published: (2007)

ANALISIS TERHADAP BRAND PREDICTABILITY, BRAND LIKING, BRAND COMPETENCE, BRAND REPUTATION, DAN TRUST IN THE COMPANY YANG MEMPENGARUHI LOYALITAS MEREK KONSUMEN SEPATU FUTSAL NIKE DI KOTA YOGYAKARTA
by: , Galih Kus Andhika, et al.
Published: (2011)

Antecedents and consequences of brand equity of football club :: A study of brand equity of Manchester United, Arsenal, Chelsea and Liverpool Football clubs as perceived by Indonesian customer
by: , ANDI, et al.
Published: (2008)

Analysis of the on-air television advertising affect to consumer memory :: A Case of Coca-Cola campaigns
by: , PRIMADIANTO, Demmy, et al.
Published: (2001)

Analysis on the impact of extension advertising toward consumer attitude and purchase intention
by: , MEITASARY, Vinca, et al.
Published: (2003)

A Comparison on the level of brand loyalty between the customers of Mobile-8 and Samsung co-branded products with the customers of Mobile-8 products that did not co-branded with Samsung
by: , SUMANTRI, R. Ameria, et al.
Published: (2006)

Consumers' perception on brand equity and the effect of repurchase intention
by: , WIDIASTUTI, Hesti Handayani, et al.
Published: (2001)

An Investigation of the relationship between product involvement and brand loyalty
by: , SRIHARTO, Ragil, et al.
Published: (2004)

Brand switching behavior on mobile communication prepaid card
by: , DELLIFAH, Syaefatul, et al.
Published: (2007)

Effects of brand awareness for consumer choice
by: , AYUDHIYA H., Maya, et al.
Published: (2005)

Analysis of service quality with brand reputation, customer satisfaction and brand loyalty relationship in PT. Telkom Divre IV Semarang
by: , WIDODO, Maulana Utomo, et al.
Published: (2008)

The Effect of behavioral loyalty on brand equity in E-Commerce and On-line consumer shopping
by: , RIFA'I, et al.
Published: (2006)

Evaluation of advertising effectiveness using the information processing model :: An empirical study on Master of Management Gadjah Mada University
by: , SINAGA, Christine, et al.
Published: (2006)

Analisis pengaruh persepsi konsumen terhadap Private Brand serta dampaknya pada niat beli
by: , KRISTIAWAN, Allen, et al.
Published: (2005)

Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House
by: , MONALISA, et al.
Published: (2009)

The Influence of satisfaction, switching cost, interpersonal bonds, and brand reputation on sutomer loyalty :: An empirical study of BNI Bank Customer in Yogyakarta
by: , PURWORINI, Dian, et al.
Published: (2006)

Pengaruh service brand communication pada evaluasi merek :: Sebuah studi pada PT Garuda Indonesia Airlines
by: , ARUMDATI, Yacintha Arini, et al.
Published: (2008)

SOCIAL MOTIVATIONS FOR BRAND LOYALTY: A Research of Conformity versus Escapism on Blackberry Smart Phone Users
by: , MOCHAMAD SURYO HUTOMO P., et al.
Published: (2013)

The Relationship between advertising and the creation of brand equity
by: , WIJAYANTI, Dian Nur, et al.
Published: (2003)

The Metrosexual lifestyle differences in vanity traits, personal value system and motivation
by: , PRAWIROHARJO, Kuswardhani, et al.
Published: (2005)

Analisis pengaruh country of origin dan foreign branding terhadap persepsi kualitas dan sikap konsumen pada produk kosmetika pemutih
by: , SIANTURI, Elfrida Irawati, et al.
Published: (2009)

Using the flexible model to explain the impact of country of origin image on product beliefs, attitudes, and purchase intention :: A Survey on foreign and domestic brands of consumer
by: , NUGRAHA, Albert Kriestian N.A, et al.
Published: (2007)

Pengaruh generalized personal antecedent pada attitude toward complaining konsumen ITC Kuningan dan MT. Haryono Jakarta
by: , SANDI, Ananta Wahana, et al.
Published: (2009)

PENGARUH BRAND TRUST DAN BRAND AFFECT PADA BRAND LOYALTY PRODUK SABUN MANDI LUX DI JAKARTA
by: , Bagus Rachmat Rievan, et al.
Published: (2012)

Analisis sistem intelijen pemasaran di Perusahaan Umum Pegadaian Yogyakarta
by: , SUHARDJO, et al.
Published: (1996)

Sikap konsumen Brand Alliances dengan Brand Familiarty sebagai variabel moderasi pada produk entertainment Inul Daratista dan Dewa
by: , CHASANAH, Uswatun, et al.
Published: (2003)

Analisis perilaku Brand Switching konsumen dalam pembelian produk otomotif
by: , PURWANI, Khusniyah, et al.
Published: (2000)