Analisis pengaruh similarity, brand reputation, perceived risk, dan innovativeness konsumen terhadap suksesnya brand extensions Pepsodent
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2003
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| Subjects: |
| _version_ | 1826035622391840768 |
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| author | , Summarnis , Dra. Sari Winahjoe, MBA |
| author_facet | , Summarnis , Dra. Sari Winahjoe, MBA |
| author_sort | , Summarnis |
| collection | UGM |
| first_indexed | 2024-03-05T23:48:29Z |
| format | Thesis |
| id | oai:generic.eprints.org:49197 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-05T23:48:29Z |
| publishDate | 2003 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:491972014-08-20T05:36:04Z https://repository.ugm.ac.id/49197/ Analisis pengaruh similarity, brand reputation, perceived risk, dan innovativeness konsumen terhadap suksesnya brand extensions Pepsodent , Summarnis , Dra. Sari Winahjoe, MBA ETD [Yogyakarta] : Universitas Gadjah Mada 2003 Thesis NonPeerReviewed , Summarnis and , Dra. Sari Winahjoe, MBA (2003) Analisis pengaruh similarity, brand reputation, perceived risk, dan innovativeness konsumen terhadap suksesnya brand extensions Pepsodent. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=10062 |
| spellingShingle | ETD , Summarnis , Dra. Sari Winahjoe, MBA Analisis pengaruh similarity, brand reputation, perceived risk, dan innovativeness konsumen terhadap suksesnya brand extensions Pepsodent |
| title | Analisis pengaruh similarity, brand reputation, perceived risk, dan innovativeness konsumen terhadap suksesnya brand extensions Pepsodent |
| title_full | Analisis pengaruh similarity, brand reputation, perceived risk, dan innovativeness konsumen terhadap suksesnya brand extensions Pepsodent |
| title_fullStr | Analisis pengaruh similarity, brand reputation, perceived risk, dan innovativeness konsumen terhadap suksesnya brand extensions Pepsodent |
| title_full_unstemmed | Analisis pengaruh similarity, brand reputation, perceived risk, dan innovativeness konsumen terhadap suksesnya brand extensions Pepsodent |
| title_short | Analisis pengaruh similarity, brand reputation, perceived risk, dan innovativeness konsumen terhadap suksesnya brand extensions Pepsodent |
| title_sort | analisis pengaruh similarity brand reputation perceived risk dan innovativeness konsumen terhadap suksesnya brand extensions pepsodent |
| topic | ETD |
| work_keys_str_mv | AT summarnis analisispengaruhsimilaritybrandreputationperceivedriskdaninnovativenesskonsumenterhadapsuksesnyabrandextensionspepsodent AT drasariwinahjoemba analisispengaruhsimilaritybrandreputationperceivedriskdaninnovativenesskonsumenterhadapsuksesnyabrandextensionspepsodent |