Consumers' perceptions towards mobile halal application system
Due to the advancement in the communication system, all the information are easily available. This includes the mobile application system which can act as tracking and educational tools for Muslim consumers to validate JAKIM halal logo. The study was conducted in Gadek, Alor Gajah Malacca to gauge t...
| Main Authors: | , , |
|---|---|
| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/49968/7/49968.pdf |