Testing the third-person effects theory on political campaign in Malaysia
This paper tests the use of Third-Person Effect Theory (TPET) on political campaign on self, family, supporters, non-supporters, and non-supporters of other parties. Previous research mainly tested the TPET on the mass media. Thus, the application of the TPET is extended to gauge the effect of polit...
| Egile Nagusiak: | , |
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| Formatua: | Proceeding Paper |
| Hizkuntza: | English |
| Argitaratua: |
2010
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| Gaiak: | |
| Sarrera elektronikoa: | http://irep.iium.edu.my/626/1/TESTING_3PE_-_FINAL_3032010.pdf |