Penilaian sikap terhadap iklan, sikap terhadap merek, iklan komparatif tidak langsung, iklan nonkomparatif serta niat beli

Bibliographic Details
Main Authors: , APRILLIA, Ariesya, , Prof.Dr. Basu Swsatha Dh., MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2006
Subjects:
ETD
Description
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