Analysis of role models influence, consisting influence of father, mother, favorite entertainer and favorite athlete on teenagers' purchase intentions and behavior

Analysis of role models influence, consisting influence of father, mother, favorite entertainer and favorite athlete on teenagers' purchase intentions and behavior

Bibliographic Details
Main Authors:	, ZULMA, Fatmawati, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Format:	Thesis
Published:	[Yogyakarta] : Universitas Gadjah Mada 2005
Subjects:	ETD

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