The Effect of celebrity advertising toward consumer's judgment, feelings from advertisement, attitude, belief, brand attitude and intention to buy the advertised brand

Bibliographic Details
Main Authors: , ASTUTI, Niken Probondani, , Dibyo Prabowo, Prof.Dr.,M.Sc
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2005
Subjects:
ETD