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The role of nature of service as moderating variable on the effect of service quality on customer satisfaction and customer loyality

The role of nature of service as moderating variable on the effect of service quality on customer satisfaction and customer loyality

Bibliographic Details
Main Authors: , GUNAWAN, Sophia, , Basu Swastha Dharmmesta, Prof., Dr., MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2008
Subjects:
ETD
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