Peran daya saing dalam strategi pengembangan wisata MICE :: Kasus Jakarta dan Bali

In latest development, the MICE sector is becoming a top priority in numerous countries due to its significant contribution to the national income. The increase of demands on this particular segment would consequently bring about a good competition among destinations, including Indonesia. Nonetheles...

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Main Author: IQBAL ALAN, Abdullah
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2008
Subjects:
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author IQBAL ALAN, Abdullah
author_facet IQBAL ALAN, Abdullah
author_sort IQBAL ALAN, Abdullah
collection UGM
description In latest development, the MICE sector is becoming a top priority in numerous countries due to its significant contribution to the national income. The increase of demands on this particular segment would consequently bring about a good competition among destinations, including Indonesia. Nonetheless, reflecting on the current situation, the MICE Indonesia was still considered left behind by its competitors. In relation to find out the competitiveness in Indonesia. The studied cases were Bali and Jakarta, by considering that both destinations had been well established as MICE destinations. There were 10 (ten) indicators utilized as the parameters to measure the competitiveness effectivity, with the following allotment : 1) government and private sector roles (0.126; 2) PCO serivce and human resources (0.124); 3) accesibility (0.121); 4) transportation (0.117); 5) information technology (0.099); 6) facilities and infrastructure (0.091); 7)tourism attractions and destination image (0.088); 8) destination’s proximity to urban area (0.082); 9) MICE reputation (0.079); dan 10) overallcosts (0.073). Among the ten indicators, MICE industry perceived that the role of government and private sectors (dominated by the government’s role as the regulator) was the indicator with the most dominant influence. Competitiveness had become destination’s absolute necessity, where one of them was the competitive factor. In its relation to Bali’s and Jakarta’s competitiveness development, both areas required governmental supports, quality service development in term of accesibility, professional PCO service and human resources, local transportation service, image refinement as an MICE destination, and establishment at locations near to urban areas and business centers. Specifically, Bali did not require short term development related to information and technology indicator yet, while in short term, Jakarta did not yet require the refinement of destination image indicator as an MICE destination. In addition, in exclusion of the two mentioned indicators, both Bali and Jakarta truly demanded the other indicators.
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spelling oai:generic.eprints.org:799102016-04-20T04:34:32Z https://repository.ugm.ac.id/79910/ Peran daya saing dalam strategi pengembangan wisata MICE :: Kasus Jakarta dan Bali IQBAL ALAN, Abdullah Tourism Tourism Marketing In latest development, the MICE sector is becoming a top priority in numerous countries due to its significant contribution to the national income. The increase of demands on this particular segment would consequently bring about a good competition among destinations, including Indonesia. Nonetheless, reflecting on the current situation, the MICE Indonesia was still considered left behind by its competitors. In relation to find out the competitiveness in Indonesia. The studied cases were Bali and Jakarta, by considering that both destinations had been well established as MICE destinations. There were 10 (ten) indicators utilized as the parameters to measure the competitiveness effectivity, with the following allotment : 1) government and private sector roles (0.126; 2) PCO serivce and human resources (0.124); 3) accesibility (0.121); 4) transportation (0.117); 5) information technology (0.099); 6) facilities and infrastructure (0.091); 7)tourism attractions and destination image (0.088); 8) destination’s proximity to urban area (0.082); 9) MICE reputation (0.079); dan 10) overallcosts (0.073). Among the ten indicators, MICE industry perceived that the role of government and private sectors (dominated by the government’s role as the regulator) was the indicator with the most dominant influence. Competitiveness had become destination’s absolute necessity, where one of them was the competitive factor. In its relation to Bali’s and Jakarta’s competitiveness development, both areas required governmental supports, quality service development in term of accesibility, professional PCO service and human resources, local transportation service, image refinement as an MICE destination, and establishment at locations near to urban areas and business centers. Specifically, Bali did not require short term development related to information and technology indicator yet, while in short term, Jakarta did not yet require the refinement of destination image indicator as an MICE destination. In addition, in exclusion of the two mentioned indicators, both Bali and Jakarta truly demanded the other indicators. [Yogyakarta] : Universitas Gadjah Mada 2008 Thesis NonPeerReviewed IQBAL ALAN, Abdullah (2008) Peran daya saing dalam strategi pengembangan wisata MICE :: Kasus Jakarta dan Bali. Masters thesis, Universitas Gadjah Mada. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=40774
spellingShingle Tourism
Tourism Marketing
IQBAL ALAN, Abdullah
Peran daya saing dalam strategi pengembangan wisata MICE :: Kasus Jakarta dan Bali
title Peran daya saing dalam strategi pengembangan wisata MICE :: Kasus Jakarta dan Bali
title_full Peran daya saing dalam strategi pengembangan wisata MICE :: Kasus Jakarta dan Bali
title_fullStr Peran daya saing dalam strategi pengembangan wisata MICE :: Kasus Jakarta dan Bali
title_full_unstemmed Peran daya saing dalam strategi pengembangan wisata MICE :: Kasus Jakarta dan Bali
title_short Peran daya saing dalam strategi pengembangan wisata MICE :: Kasus Jakarta dan Bali
title_sort peran daya saing dalam strategi pengembangan wisata mice kasus jakarta dan bali
topic Tourism
Tourism Marketing
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