PENGARUH KESUKUAN MODEL IKLAN TERHADAP SIKAP KONSUMEN: PERAN MEDIASI PENGACUAN DIRI DAN PERAN MODERASI PRODUK KESUKUAN
was performed to examine the direct effect of ethnic identification on attitude toward the model, attitude toward the advertisement, and attitude toward the brand. Furthermore, both mediation effect of self-referencing and moderation effect of ethnic stereotypical product categories was examined in...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
|
| Subjects: |