ANALISIS DAN EVALUASI TERHADAP PROGRAM FREQUENT FLYER (Studi Kasus Pada Program Garuda Frequent Flyer)
Garuda Frequent Flyer (GFF) is a regular frequent flyer program of PT. Garuda Indonesia, with membership level divided into four, those are Blue, Silver, Gold and Platinum. Based on the development and consistency of GFF program in Indonesian aviation, this study intends to investigate the character...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| author | , DIAN VIRDA SEJATI , Prof. Dr-Ing. Ir. Ahmad Munawar, M.Sc. |
| author_facet | , DIAN VIRDA SEJATI , Prof. Dr-Ing. Ir. Ahmad Munawar, M.Sc. |
| author_sort | , DIAN VIRDA SEJATI |
| collection | UGM |
| description | Garuda Frequent Flyer (GFF) is a regular frequent flyer program of PT.
Garuda Indonesia, with membership level divided into four, those are Blue,
Silver, Gold and Platinum. Based on the development and consistency of GFF
program in Indonesian aviation, this study intends to investigate the
characteristics the members of the GFF, then analyze and evaluate the GFF
program impacts on the increasing of passenger Garuda Indonesia and examines
the factors that may distinguish the level of membership in this program.
This research was conducted by distributing questionnaires at Soekarno-
Hatta Airport with a total number of respondents as many as 400 people.
Questionnaires are about the identity of respondents and questions related to the
purpose of research. The questionnaire answer will be analyzed with SPSS
software using simple regression and Multiple Discriminant Analysis (MDA).
The study results show the average number of passengers Garuda Indonesia
is significantly different before and after there GFF program. Furthermore, by
simple regression test, known R2 = 0.855 which means 85.5% variation of the
dependent variable (number of passengers Garuda Indonesia) can be explained by
independent variables (number of members of the GFF program). Whereas
Multiple Discriminant Analysis can form three discriminant models which final
result showed that the level of membership in the GFF program is distinguished
by a variable frequency of flights, travel destination for business/job and a ticket
costs incurred by the company/office. |
| first_indexed | 2024-03-13T22:03:28Z |
| format | Thesis |
| id | oai:generic.eprints.org:88290 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:03:28Z |
| publishDate | 2011 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:882902014-08-20T02:50:51Z https://repository.ugm.ac.id/88290/ ANALISIS DAN EVALUASI TERHADAP PROGRAM FREQUENT FLYER (Studi Kasus Pada Program Garuda Frequent Flyer) , DIAN VIRDA SEJATI , Prof. Dr-Ing. Ir. Ahmad Munawar, M.Sc. ETD Garuda Frequent Flyer (GFF) is a regular frequent flyer program of PT. Garuda Indonesia, with membership level divided into four, those are Blue, Silver, Gold and Platinum. Based on the development and consistency of GFF program in Indonesian aviation, this study intends to investigate the characteristics the members of the GFF, then analyze and evaluate the GFF program impacts on the increasing of passenger Garuda Indonesia and examines the factors that may distinguish the level of membership in this program. This research was conducted by distributing questionnaires at Soekarno- Hatta Airport with a total number of respondents as many as 400 people. Questionnaires are about the identity of respondents and questions related to the purpose of research. The questionnaire answer will be analyzed with SPSS software using simple regression and Multiple Discriminant Analysis (MDA). The study results show the average number of passengers Garuda Indonesia is significantly different before and after there GFF program. Furthermore, by simple regression test, known R2 = 0.855 which means 85.5% variation of the dependent variable (number of passengers Garuda Indonesia) can be explained by independent variables (number of members of the GFF program). Whereas Multiple Discriminant Analysis can form three discriminant models which final result showed that the level of membership in the GFF program is distinguished by a variable frequency of flights, travel destination for business/job and a ticket costs incurred by the company/office. [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , DIAN VIRDA SEJATI and , Prof. Dr-Ing. Ir. Ahmad Munawar, M.Sc. (2011) ANALISIS DAN EVALUASI TERHADAP PROGRAM FREQUENT FLYER (Studi Kasus Pada Program Garuda Frequent Flyer). UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=50429 |
| spellingShingle | ETD , DIAN VIRDA SEJATI , Prof. Dr-Ing. Ir. Ahmad Munawar, M.Sc. ANALISIS DAN EVALUASI TERHADAP PROGRAM FREQUENT FLYER (Studi Kasus Pada Program Garuda Frequent Flyer) |
| title | ANALISIS DAN EVALUASI
TERHADAP PROGRAM FREQUENT FLYER
(Studi Kasus Pada Program Garuda Frequent Flyer) |
| title_full | ANALISIS DAN EVALUASI
TERHADAP PROGRAM FREQUENT FLYER
(Studi Kasus Pada Program Garuda Frequent Flyer) |
| title_fullStr | ANALISIS DAN EVALUASI
TERHADAP PROGRAM FREQUENT FLYER
(Studi Kasus Pada Program Garuda Frequent Flyer) |
| title_full_unstemmed | ANALISIS DAN EVALUASI
TERHADAP PROGRAM FREQUENT FLYER
(Studi Kasus Pada Program Garuda Frequent Flyer) |
| title_short | ANALISIS DAN EVALUASI
TERHADAP PROGRAM FREQUENT FLYER
(Studi Kasus Pada Program Garuda Frequent Flyer) |
| title_sort | analisis dan evaluasi terhadap program frequent flyer studi kasus pada program garuda frequent flyer |
| topic | ETD |
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