TEKNIK KOMUNIKASI DAN PENINGKATAN EFEKTIVITAS KOMUNIKASI (Studi Agen Asuransi Prudential Dalam Menawarkan Produk Asuransi Kepada Calon Nasabah)
In general, the insurance companies had not yet conducted a study to know how high was the condition of communication effectivity performed by the agents, so they did not know which technics needed to be improved to meet the customer needs. Referred from customer side, the customer did not usually k...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| Summary: | In general, the insurance companies had not yet conducted a study to know how high was the condition of communication effectivity performed by the agents, so they did not know which technics needed to be improved to meet the customer needs. Referred from customer side, the customer did not usually know in detail each variable of service performed by the companies specialized in the kind of services. Therefore, the customer could be tricked in preferring an insurece company. This study was conducted to: 1) Identify the communication technics used by Prudential insurance companies to serve customer candidates |
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