TEKNIK KOMUNIKASI DAN PENINGKATAN EFEKTIVITAS KOMUNIKASI (Studi Agen Asuransi Prudential Dalam Menawarkan Produk Asuransi Kepada Calon Nasabah)

In general, the insurance companies had not yet conducted a study to know how high was the condition of communication effectivity performed by the agents, so they did not know which technics needed to be improved to meet the customer needs. Referred from customer side, the customer did not usually k...

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Main Authors: , Fadil Muhammad Aulia, , Prof. Nunung Prajarto, M.A., PhD.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD
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author , Fadil Muhammad Aulia
, Prof. Nunung Prajarto, M.A., PhD.
author_facet , Fadil Muhammad Aulia
, Prof. Nunung Prajarto, M.A., PhD.
author_sort , Fadil Muhammad Aulia
collection UGM
description In general, the insurance companies had not yet conducted a study to know how high was the condition of communication effectivity performed by the agents, so they did not know which technics needed to be improved to meet the customer needs. Referred from customer side, the customer did not usually know in detail each variable of service performed by the companies specialized in the kind of services. Therefore, the customer could be tricked in preferring an insurece company. This study was conducted to: 1) Identify the communication technics used by Prudential insurance companies to serve customer candidates
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institution Universiti Gadjah Mada
last_indexed 2024-03-13T22:03:51Z
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publisher [Yogyakarta] : Universitas Gadjah Mada
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spelling oai:generic.eprints.org:884082014-08-20T02:51:25Z https://repository.ugm.ac.id/88408/ TEKNIK KOMUNIKASI DAN PENINGKATAN EFEKTIVITAS KOMUNIKASI (Studi Agen Asuransi Prudential Dalam Menawarkan Produk Asuransi Kepada Calon Nasabah) , Fadil Muhammad Aulia , Prof. Nunung Prajarto, M.A., PhD. ETD In general, the insurance companies had not yet conducted a study to know how high was the condition of communication effectivity performed by the agents, so they did not know which technics needed to be improved to meet the customer needs. Referred from customer side, the customer did not usually know in detail each variable of service performed by the companies specialized in the kind of services. Therefore, the customer could be tricked in preferring an insurece company. This study was conducted to: 1) Identify the communication technics used by Prudential insurance companies to serve customer candidates [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , Fadil Muhammad Aulia and , Prof. Nunung Prajarto, M.A., PhD. (2011) TEKNIK KOMUNIKASI DAN PENINGKATAN EFEKTIVITAS KOMUNIKASI (Studi Agen Asuransi Prudential Dalam Menawarkan Produk Asuransi Kepada Calon Nasabah). UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=50735
spellingShingle ETD
, Fadil Muhammad Aulia
, Prof. Nunung Prajarto, M.A., PhD.
TEKNIK KOMUNIKASI DAN PENINGKATAN EFEKTIVITAS KOMUNIKASI (Studi Agen Asuransi Prudential Dalam Menawarkan Produk Asuransi Kepada Calon Nasabah)
title TEKNIK KOMUNIKASI DAN PENINGKATAN EFEKTIVITAS KOMUNIKASI (Studi Agen Asuransi Prudential Dalam Menawarkan Produk Asuransi Kepada Calon Nasabah)
title_full TEKNIK KOMUNIKASI DAN PENINGKATAN EFEKTIVITAS KOMUNIKASI (Studi Agen Asuransi Prudential Dalam Menawarkan Produk Asuransi Kepada Calon Nasabah)
title_fullStr TEKNIK KOMUNIKASI DAN PENINGKATAN EFEKTIVITAS KOMUNIKASI (Studi Agen Asuransi Prudential Dalam Menawarkan Produk Asuransi Kepada Calon Nasabah)
title_full_unstemmed TEKNIK KOMUNIKASI DAN PENINGKATAN EFEKTIVITAS KOMUNIKASI (Studi Agen Asuransi Prudential Dalam Menawarkan Produk Asuransi Kepada Calon Nasabah)
title_short TEKNIK KOMUNIKASI DAN PENINGKATAN EFEKTIVITAS KOMUNIKASI (Studi Agen Asuransi Prudential Dalam Menawarkan Produk Asuransi Kepada Calon Nasabah)
title_sort teknik komunikasi dan peningkatan efektivitas komunikasi studi agen asuransi prudential dalam menawarkan produk asuransi kepada calon nasabah
topic ETD
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AT profnunungprajartomaphd teknikkomunikasidanpeningkatanefektivitaskomunikasistudiagenasuransiprudentialdalammenawarkanprodukasuransikepadacalonnasabah