Positioning Malaysia in medical tourism
It is estimated that the medical tourism industry in Asia will be worth US$4bil (RM14.2 bil) by 2012, and Malaysia is positioning itself as one of the major players in this region, expecting to earn up to US$590 mil (RM2.1 bil) within five years (The Star, Nov 8, 2008). In 2007 alone, Malaysia recei...
| Main Authors: | , , |
|---|---|
| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/8882/4/8882_Positioning%20Malaysia%20in%20medical%20tourism_complete.pdf |
| _version_ | 1825645067056971776 |
|---|---|
| author | Abd. Manaf, Noor Hazilah Johari, Roslan Marikar, Kadar |
| author_facet | Abd. Manaf, Noor Hazilah Johari, Roslan Marikar, Kadar |
| author_sort | Abd. Manaf, Noor Hazilah |
| collection | IIUM |
| description | It is estimated that the medical tourism industry in Asia will be worth US$4bil (RM14.2 bil) by 2012, and Malaysia is positioning itself as one of the major players in this region, expecting to earn up to US$590 mil (RM2.1 bil) within five years (The Star, Nov 8, 2008). In 2007 alone, Malaysia received 341,288 medical tourists with revenue of RM253.84 million (www.tourism.gov.my). Thus, the potential of the industry is enormous, and the Malaysian government is making the right strategic move in this direction. Medical tourism as is practised and promoted today is a relatively new concept, although patients travelling far and wide in search for medical treatment is not anything new. The paper explores the development and growth of medical tourism in the global context, as well as among the Asian key players in the industry, before moving into the Malaysian experience. The role of key players in advancing the agenda of the industry, namely the Ministry of Health, Ministry of Tourism, Ministry of International Trade and Industry, the Association of Private Hospitals, Malaysian Healthcare Travel Council etc, will also be discussed. Finally, challenges faced by an industry still in its infancy will also be discussed. |
| first_indexed | 2024-03-05T22:42:10Z |
| format | Proceeding Paper |
| id | oai:generic.eprints.org:8882 |
| institution | International Islamic University Malaysia |
| language | English |
| last_indexed | 2024-03-05T22:42:10Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | oai:generic.eprints.org:88822018-02-15T08:28:22Z http://irep.iium.edu.my/8882/ Positioning Malaysia in medical tourism Abd. Manaf, Noor Hazilah Johari, Roslan Marikar, Kadar HD Industries. Land use. Labor HF5410 Marketing. Distribution of products It is estimated that the medical tourism industry in Asia will be worth US$4bil (RM14.2 bil) by 2012, and Malaysia is positioning itself as one of the major players in this region, expecting to earn up to US$590 mil (RM2.1 bil) within five years (The Star, Nov 8, 2008). In 2007 alone, Malaysia received 341,288 medical tourists with revenue of RM253.84 million (www.tourism.gov.my). Thus, the potential of the industry is enormous, and the Malaysian government is making the right strategic move in this direction. Medical tourism as is practised and promoted today is a relatively new concept, although patients travelling far and wide in search for medical treatment is not anything new. The paper explores the development and growth of medical tourism in the global context, as well as among the Asian key players in the industry, before moving into the Malaysian experience. The role of key players in advancing the agenda of the industry, namely the Ministry of Health, Ministry of Tourism, Ministry of International Trade and Industry, the Association of Private Hospitals, Malaysian Healthcare Travel Council etc, will also be discussed. Finally, challenges faced by an industry still in its infancy will also be discussed. 2010 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/8882/4/8882_Positioning%20Malaysia%20in%20medical%20tourism_complete.pdf Abd. Manaf, Noor Hazilah and Johari, Roslan and Marikar, Kadar (2010) Positioning Malaysia in medical tourism. In: International Conference on Marketing (ICMAR 2010), 23rd-24th June 2010, Renaissance Hotel, Kuala Lumpur. (Unpublished) https://plu.mx/iium/a/6BNQ6o8wTgdI9xgxTU8teSuiIqucXYWQSnTyrXIa5DY/ |
| spellingShingle | HD Industries. Land use. Labor HF5410 Marketing. Distribution of products Abd. Manaf, Noor Hazilah Johari, Roslan Marikar, Kadar Positioning Malaysia in medical tourism |
| title | Positioning Malaysia in medical tourism |
| title_full | Positioning Malaysia in medical tourism |
| title_fullStr | Positioning Malaysia in medical tourism |
| title_full_unstemmed | Positioning Malaysia in medical tourism |
| title_short | Positioning Malaysia in medical tourism |
| title_sort | positioning malaysia in medical tourism |
| topic | HD Industries. Land use. Labor HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/8882/4/8882_Positioning%20Malaysia%20in%20medical%20tourism_complete.pdf |
| work_keys_str_mv | AT abdmanafnoorhazilah positioningmalaysiainmedicaltourism AT johariroslan positioningmalaysiainmedicaltourism AT marikarkadar positioningmalaysiainmedicaltourism |