| Summary: | Nowadays, the development of the creative industries can not be separated from the
information technology (IT). IT has become an important factor in improving the
performance of the creative industries. IT-based creative industry so far has been
getting enough attention as a prospective industry in the future when natural
resources become fewer.
Yogyakarta has potential advantages in the areas of culture, tourism and education
that maybe taken advantage of to develop IT-based creative industry. The availability
of IT-based creative industry gives a lot of benefit. How ever its potential has not
been exploited yet.
This thesis describes the existing condition and performance of various type of
Information Technology (IT)-based creative industry, and then proposes the
strategies to develop Yogyakarta using the IT-based creative industry.
The results of this study indicate that IT-based creative industries in Yogyakarta are
not evenly distributed in the form of types and products. This characteristic requires
efforts to develop entrepreneurs who posses a more varied abilities in the field of ITbased
creative industry. Technical support for business development needs to involve
experts in this field. Location or place of business is a concern, although this
business does not really require a fixed location unlike manufacturing industries.
Strategic location in order to facilitate access and retention of the customer is
desirable, to establish a brand image. Spatial location is also an important factor to
enhance efficiency and effectiveness in terms of business marketing.
The strategies for development need to be adjusted in accordance with the local
conditions. The major considerations include: the market analysis, networks for
distribution, start-up support, advertisement, and networking. When these are
combined effectively, it will create business climate condusive to development for all
industrial sectors in Yogyakarta. Several stages are distinguished by the various
countries in carrying out development for the creative industry.
a. Assessment and prioritization of the creative industry in Yogyakarta.
b. Strengthening the capability of institutions.
c. Development of the utilities, infrastructure and supporting technology.
d. Aglomeration and networking.
e. Selection of the alternative strategies and analysis of conditions for stimulating
the production and consumen demand
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