| Summary: | This research aims to know the success beverages supplement
products and the characteristics causing their success. The beverages
supplement used as the research objects are: Kratingdaeng, Kratingdaeng-S,
M-150, Hemaviton Energy Drink, Hemaviton Jreng, Lipovitan Ginseng,
Lipovitan Honey, Lipovitan Pasak Bumi, Kuku Bima, Kuku Bima Ener-G,
Panther, Extra Joss.
The success indicators used are the combination between the market
share and repeat order rate. The characteristics causing the success which
are analyzed such as the factor: packaging aesthetic, taste, function, main
ingredients, additive ingredients, the inside packaging instruction, taste
variants, price and the launching year product. To chose the products which
are success according to market share, this research use the pareto diagram
and for the success products according to repeat order rate use questioner.
Kuku Bima Ener-G, Extra Joss, Hemaviton Jreng and Kratingdaeng are as
the success products analyzed by strategy canvas and correlation test.
From the result of the research, the result shows that Kuku Bima Ener-
G is the most successful beverages supplement according to the
combination of indicators of market share and repeat order rate with the
total score is 51,97. The factors: additive ingredient, taste variants, price and
the launching year product are the causal factors causing Kuku Bima Ener-G
is success. The advance researches about the other causing factors are
needed to be done.
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