ANALISIS PENGARUH BAURAN PEMASARAN ("7P") PADA KEPUASAN DAN LOYALITAS KONSUMEN APARTEMEN FOUNTAIN PARK JAKARTA

The objective of this research is to examine the effect of the marketing mix, or better known as (7P) towards customer satisfaction and loyalty on Fountain Park Apartment, and identifying the Fountain Park Apartment positioning by comparing this apartment with 12 other apartment in the Jakarta area,...

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Bibliographic Details
Main Authors: , Ayla Dewi Anggraeni, , Ike Janita Dewi, SE,MBA,Ph.D
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD