PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA
This research has purpose to explain the influence of service quality, customer satisfaction and trust to customer repurchase intention on the reseller level that focused on cement product of PT Holcim Indonesia, Tbk on Solo Raya Area. A total of 120 completed questionnaires were collected for the c...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| Subjects: |
| _version_ | 1797030604570624000 |
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| author | , Dhayan Effendi Kurniantoro, S. T , Dr. Slamet Santoso Sarwono, MBA., |
| author_facet | , Dhayan Effendi Kurniantoro, S. T , Dr. Slamet Santoso Sarwono, MBA., |
| author_sort | , Dhayan Effendi Kurniantoro, S. T |
| collection | UGM |
| description | This research has purpose to explain the influence of service quality, customer
satisfaction and trust to customer repurchase intention on the reseller level that
focused on cement product of PT Holcim Indonesia, Tbk on Solo Raya Area. A
total of 120 completed questionnaires were collected for the current research by
trained interviewers using a convenience sample. The result is service quality has
no significant effect to the repurchase intention. Customer satisfaction and trust
has significant effect to the repurchase intention.
The result of the analysis can be used for the company to develop the marketing
strategy of Holcim product on Solo Raya Area, and also increasing service quality
to the costumer satisfaction and customer trust |
| first_indexed | 2024-03-13T22:08:25Z |
| format | Thesis |
| id | oai:generic.eprints.org:89798 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:08:25Z |
| publishDate | 2011 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:897982014-08-20T02:51:00Z https://repository.ugm.ac.id/89798/ PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA , Dhayan Effendi Kurniantoro, S. T , Dr. Slamet Santoso Sarwono, MBA., ETD This research has purpose to explain the influence of service quality, customer satisfaction and trust to customer repurchase intention on the reseller level that focused on cement product of PT Holcim Indonesia, Tbk on Solo Raya Area. A total of 120 completed questionnaires were collected for the current research by trained interviewers using a convenience sample. The result is service quality has no significant effect to the repurchase intention. Customer satisfaction and trust has significant effect to the repurchase intention. The result of the analysis can be used for the company to develop the marketing strategy of Holcim product on Solo Raya Area, and also increasing service quality to the costumer satisfaction and customer trust [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , Dhayan Effendi Kurniantoro, S. T and , Dr. Slamet Santoso Sarwono, MBA., (2011) PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51065 |
| spellingShingle | ETD , Dhayan Effendi Kurniantoro, S. T , Dr. Slamet Santoso Sarwono, MBA., PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA |
| title | PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA |
| title_full | PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA |
| title_fullStr | PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA |
| title_full_unstemmed | PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA |
| title_short | PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA |
| title_sort | pengaruh kualitas layanan kepuasan pelanggan dan kepercayaan terhadap niat pembelian ulang pada level reseller pada pt holcim indonesia tbk area solo raya |
| topic | ETD |
| work_keys_str_mv | AT dhayaneffendikurniantorost pengaruhkualitaslayanankepuasanpelanggandankepercayaanterhadapniatpembelianulangpadalevelresellerpadaptholcimindonesiatbkareasoloraya AT drslametsantososarwonomba pengaruhkualitaslayanankepuasanpelanggandankepercayaanterhadapniatpembelianulangpadalevelresellerpadaptholcimindonesiatbkareasoloraya |