PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN ULANG PADA LEVEL RESELLER PADA PT HOLCIM INDONESIA, TBK - AREA SOLO RAYA
This research has purpose to explain the influence of service quality, customer satisfaction and trust to customer repurchase intention on the reseller level that focused on cement product of PT Holcim Indonesia, Tbk on Solo Raya Area. A total of 120 completed questionnaires were collected for the c...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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