EVALUASI STRATEGI MANAJEMEN LAND AND BUILDING DIVISION KOMPAS GRAMEDIA DENGAN PENDEKATAN BALANCED SCORECARD

The objectives of this research were to identify the 4 (four) balanced scorecard perspectives in the management of Land and Building Division and evaluate the management strategy of Land and Building Division in achieving its vision and mission of Corporate Facility Management. This research used qu...

Full description

Bibliographic Details
Main Authors: , Agustinus Sunwasto Adi Purbo, , Ahmad Djamli, Drs, MA.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2011
Subjects:
ETD
Description
Summary:The objectives of this research were to identify the 4 (four) balanced scorecard perspectives in the management of Land and Building Division and evaluate the management strategy of Land and Building Division in achieving its vision and mission of Corporate Facility Management. This research used qualitative method and used primary data as source of the research. The data obtained from direct interviews with top management and employees of Land and Building Division and the director of Corporate Facility Management Kompas Gramedia. Data also obtained by secondary data from the documents of financial statements, operational performance of Land and Building Division, vision and mission of Corporate Facility Management Kompas Gramedia. Literature of books and media also used as primary data. This research used SWOT analysis to identify strengths, weaknesses, opportunities, and threats of the Land and Building Division. Balanced scorecard analysis used to identify the 4 (four) perspectives in the management of Land and Building Division. The  results  showed  that  several  key  performance  indicator  target  of  4  (four)  balanced scorecard perspectives in 2010 were not achieved as the maximum deviation  of  the  project  budget  because  of  technical  errors  (Financial),  Stakeholder  Satisfaction Index  (Customer),  implementation  of  innovation  (Internal  Business  Process),  Facility Management  Information  System  design  (FMIS)  and  fit  cadre  (Learning  and  Growth).  The  strategic  objective  from  4  (four)  balanced  scorecard  perspectives  of  Land  and Building  Division  were  appropriate  with  the  vision  and  mission  of  Corporate Facility Management that supported Kompas Gramedia to faced competition in global market.Â