Formulasi Strategi Katering Hj. Nurhasanah Samarinda
Nowadays, competition between industries is tough, alike companies in one similar industry applied different strategy to catch bigger market share. This is also happening in catering industry. The industry used to be lack of competition, but now there are more player in the industry. This background...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| _version_ | 1826043735987716096 |
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| author | , Hellen Indrayantie , Prof. Lincolin Arsyad, Phd |
| author_facet | , Hellen Indrayantie , Prof. Lincolin Arsyad, Phd |
| author_sort | , Hellen Indrayantie |
| collection | UGM |
| description | Nowadays, competition between industries is tough, alike companies in
one similar industry applied different strategy to catch bigger market share. This
is also happening in catering industry. The industry used to be lack of
competition, but now there are more player in the industry. This background lead
us to choose which strategy should be applied in the market based on nowadays
condition. Strategy choosen based on the mision and goal of the company, which
explained detail in the company policy and program later.
The success of a strategy that is choosen, depends on the fitness of the
strategy with environmental changing and company situation. Strategy
application started with observasion and identification of opportunity and thread,
and also observasion and identification of internal company for understanding
comapnys� strenght factor and weaknesses factor. The steps is proposed using key
success factors identification, driving forces, core competence, value chain,
SWOT analysis, and PESTEL analysis. Result form the analyis is long term
strategy formulation for the company.
Goals of these analysis are to arrange strategies which is applicable by
the company to face competition, to gain more profit, and to expand the market
share so the company will run well. |
| first_indexed | 2024-03-13T22:08:28Z |
| format | Thesis |
| id | oai:generic.eprints.org:89814 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:08:28Z |
| publishDate | 2011 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:898142014-08-20T02:51:45Z https://repository.ugm.ac.id/89814/ Formulasi Strategi Katering Hj. Nurhasanah Samarinda , Hellen Indrayantie , Prof. Lincolin Arsyad, Phd ETD Nowadays, competition between industries is tough, alike companies in one similar industry applied different strategy to catch bigger market share. This is also happening in catering industry. The industry used to be lack of competition, but now there are more player in the industry. This background lead us to choose which strategy should be applied in the market based on nowadays condition. Strategy choosen based on the mision and goal of the company, which explained detail in the company policy and program later. The success of a strategy that is choosen, depends on the fitness of the strategy with environmental changing and company situation. Strategy application started with observasion and identification of opportunity and thread, and also observasion and identification of internal company for understanding comapnys� strenght factor and weaknesses factor. The steps is proposed using key success factors identification, driving forces, core competence, value chain, SWOT analysis, and PESTEL analysis. Result form the analyis is long term strategy formulation for the company. Goals of these analysis are to arrange strategies which is applicable by the company to face competition, to gain more profit, and to expand the market share so the company will run well. [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , Hellen Indrayantie and , Prof. Lincolin Arsyad, Phd (2011) Formulasi Strategi Katering Hj. Nurhasanah Samarinda. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51085 |
| spellingShingle | ETD , Hellen Indrayantie , Prof. Lincolin Arsyad, Phd Formulasi Strategi Katering Hj. Nurhasanah Samarinda |
| title | Formulasi Strategi Katering Hj. Nurhasanah Samarinda |
| title_full | Formulasi Strategi Katering Hj. Nurhasanah Samarinda |
| title_fullStr | Formulasi Strategi Katering Hj. Nurhasanah Samarinda |
| title_full_unstemmed | Formulasi Strategi Katering Hj. Nurhasanah Samarinda |
| title_short | Formulasi Strategi Katering Hj. Nurhasanah Samarinda |
| title_sort | formulasi strategi katering hj nurhasanah samarinda |
| topic | ETD |
| work_keys_str_mv | AT hellenindrayantie formulasistrategikateringhjnurhasanahsamarinda AT proflincolinarsyadphd formulasistrategikateringhjnurhasanahsamarinda |