ANALISIS TERHADAP BRAND PREDICTABILITY, BRAND LIKING, BRAND COMPETENCE, BRAND REPUTATION, DAN TRUST IN THE COMPANY YANG MEMPENGARUHI LOYALITAS MEREK KONSUMEN SEPATU FUTSAL NIKE DI KOTA YOGYAKARTA
This research aims to study empirically the influence of brand predictability, brand liking, brand competence, brand reputation, and trust in the company on brand loyalty. Brands studied were NIKE futsal shoes. Respondents of this study is user NIKE futsal shoes in the city of Yogyakarta. The analyt...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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