DAMPAK PERUBAHAN CITY BRANDING DARI SEGI PERSEPSI MASYARAKAT DAN WISATAWAN
This study aims to test public reaction to city branding Tour Stone Town was built by the City Government and the Department of Tourism and Culture Stone Town to know the value of loyalty to city branding Stone Town Tour. Test equipment used to test the hypothesis is multiple linear regression using...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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