Persepsi Konsumen Atas Brand Toyota Prius Dan Implikasinya Pada Strategi Pemasaran
With the existing global warming issue, automotive industry used to be accused as ringleader of those issue. Toyota as the biggest car manufacturer in the world not just stay in silent, far from this global warming issue, Toyota already produce a hybrid car that gonna be the answer of the global war...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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| _version_ | 1797030620350644224 |
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| author | , Aryo Bagus Ardianto , Ike Janita Dewi SE., MBA., Ph.D., |
| author_facet | , Aryo Bagus Ardianto , Ike Janita Dewi SE., MBA., Ph.D., |
| author_sort | , Aryo Bagus Ardianto |
| collection | UGM |
| description | With the existing global warming issue, automotive industry used to be
accused as ringleader of those issue. Toyota as the biggest car manufacturer in the
world not just stay in silent, far from this global warming issue, Toyota already
produce a hybrid car that gonna be the answer of the global warming issue,
Toyota Prius. In US and Europe market, Toyota Prius is the best seller car. Even
in US market, consumers have to wait for 6 month just to get Toyota Prius. It is
little bit different from South East market especially Indonesia. Entering
Indonesian market since 2003 by General Importer and officially launch in 2009
from Toyota Astra Motor, Toyota Prius haven�t achieve the number of selling
target 10 unit/month. This selling issue that got writer�s attention to identify the
problems in this research.
The purpose of this research is to recognize how is the consumer
perception with car that run by hybrid technology and what factors that affect
purchasing of Toyota Prius by interviewing the potential buyer, potential seller,
journalist, and user of Toyota Prius. This research can be used as suggestion and
improvement for existing strategy by analyzing internal and external strength and
weakness.
The result from this research expected to be basic of evaluating the current
strategy with see the insight of the potential buyer, potential seller, journalist, and
user of Toyota Prius to increase the number of sales of Toyota Prius it self. |
| first_indexed | 2024-03-13T22:08:40Z |
| format | Thesis |
| id | oai:generic.eprints.org:89877 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:08:40Z |
| publishDate | 2011 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:898772014-08-20T02:50:29Z https://repository.ugm.ac.id/89877/ Persepsi Konsumen Atas Brand Toyota Prius Dan Implikasinya Pada Strategi Pemasaran , Aryo Bagus Ardianto , Ike Janita Dewi SE., MBA., Ph.D., ETD With the existing global warming issue, automotive industry used to be accused as ringleader of those issue. Toyota as the biggest car manufacturer in the world not just stay in silent, far from this global warming issue, Toyota already produce a hybrid car that gonna be the answer of the global warming issue, Toyota Prius. In US and Europe market, Toyota Prius is the best seller car. Even in US market, consumers have to wait for 6 month just to get Toyota Prius. It is little bit different from South East market especially Indonesia. Entering Indonesian market since 2003 by General Importer and officially launch in 2009 from Toyota Astra Motor, Toyota Prius haven�t achieve the number of selling target 10 unit/month. This selling issue that got writer�s attention to identify the problems in this research. The purpose of this research is to recognize how is the consumer perception with car that run by hybrid technology and what factors that affect purchasing of Toyota Prius by interviewing the potential buyer, potential seller, journalist, and user of Toyota Prius. This research can be used as suggestion and improvement for existing strategy by analyzing internal and external strength and weakness. The result from this research expected to be basic of evaluating the current strategy with see the insight of the potential buyer, potential seller, journalist, and user of Toyota Prius to increase the number of sales of Toyota Prius it self. [Yogyakarta] : Universitas Gadjah Mada 2011 Thesis NonPeerReviewed , Aryo Bagus Ardianto and , Ike Janita Dewi SE., MBA., Ph.D., (2011) Persepsi Konsumen Atas Brand Toyota Prius Dan Implikasinya Pada Strategi Pemasaran. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51047 |
| spellingShingle | ETD , Aryo Bagus Ardianto , Ike Janita Dewi SE., MBA., Ph.D., Persepsi Konsumen Atas Brand Toyota Prius Dan Implikasinya Pada Strategi Pemasaran |
| title | Persepsi Konsumen Atas Brand Toyota Prius Dan Implikasinya Pada Strategi Pemasaran |
| title_full | Persepsi Konsumen Atas Brand Toyota Prius Dan Implikasinya Pada Strategi Pemasaran |
| title_fullStr | Persepsi Konsumen Atas Brand Toyota Prius Dan Implikasinya Pada Strategi Pemasaran |
| title_full_unstemmed | Persepsi Konsumen Atas Brand Toyota Prius Dan Implikasinya Pada Strategi Pemasaran |
| title_short | Persepsi Konsumen Atas Brand Toyota Prius Dan Implikasinya Pada Strategi Pemasaran |
| title_sort | persepsi konsumen atas brand toyota prius dan implikasinya pada strategi pemasaran |
| topic | ETD |
| work_keys_str_mv | AT aryobagusardianto persepsikonsumenatasbrandtoyotapriusdanimplikasinyapadastrategipemasaran AT ikejanitadewisembaphd persepsikonsumenatasbrandtoyotapriusdanimplikasinyapadastrategipemasaran |